Success Case: The Breath Act

The Breath Act

It is the first Breathwork school in Spain, teaching the art of conscious breathing internationally through its training and workshops.

Problem / Need that B&W had

When Marta, co-founder of TBA, contacted us, she mentioned that she needed a website that truly reflected the excellence of her service and that also included an e-commerce platform to sell her workshops online. The first challenge was to understand all her unique selling points, her service, and the vision she shared with her partner, in order to translate all of that into her brand. Our goal was for visitors to the website to understand and appreciate all the value that breathwork offers.

Work Proposal / Solution

The first thing we did was a complete analysis of her website, a benchmark, and also an analysis of all the material and feedback she provided. The idea was to design a new website that identified all the key points she indicated, to arrive at a visual image that would give personality to her brand.

As a complement, we carried out on-page SEO work, which would allow us to position her in the Spanish-speaking market and attract potential clients interested in her services.

Services Rendered and Results:

• Brand analysis and current design

• Rebranding design in Figma

• Structure of the new website and ON-PAGE SEO positioning

• Creation of new content

• Website design

• HubSpot integration

Thanks to these services, we optimized a new website integrated with e-commerce and positioned with on-page SEO, resulting in a better user experience and an increase in conversions.

Here we can see the gradual increase in impressions and clicks to the new website, thanks to the work done before the design of the architecture and on-page SEO positioning.

In this HubSpot screenshot, we can visualize the entry of potential clients thanks to the combined work of UX and SEO.