23 years later, I sold my family business | My experience

23 years later, I sold my family business | My experience

After more than two decades in a family business, I decided to sell it, and in this episode, I share everything I learned along the way. How to survive two global crises (2008 and the pandemic), reinvent a business model that seemed exhausted, scale from a neighborhood to a whole country, and sustain growth despite competition. We discuss the importance of understanding the customer and their fears, when to take risks in advertising or SEO, why being the most expensive can be the best decision, and how data and finances set the course for any business. A true story of overcoming, reinvention, and strategy that shows that businesses are not built overnight, but with vision, processes, and consistency. It is not a manual of advice: these are real experiences that I now apply at The Funnel Box with startups and companies that want to grow solidly and strategically.