Sep 19, 2025
The funnels, in addition to representing our brand, give meaning to our work within our own business agency and in our clients' companies.
They are a marketing system, but at the same time, a business model that allows each project to increase its sales, revenue, growth, and expansion.
The TFB sales funnel is, for us, a system that aligns us with our clients to understand their needs, those of their company, and apply a strategy that achieves the first phase: growth of clients and revenue. Subsequently, we work on a second phase: automation and expansion.

What is a TFB sales funnel like?
To better understand the two parts of the work we perform, we present this graph with a basic diagram that allows us to identify the two phases of the process. In it, you can see how we work from attracting potential clients to the sale, an aspect that most agencies tend not to consider and that is key to making everything we do work.

What is a sales funnel?
A sales funnel, also known as a conversion funnel, is the strategic path we design to guide a potential client to complete a key action, such as calling our company, filling out a contact form, or making a purchase on our website.
Before the arrival of digital marketing, many companies used techniques such as cold calling, that is, offering their products or services to people without prior interest. With a funnel, we manage to transform potential clients who do not know us yet (cold) into interested clients who are ready to take action (warm).
Let's see a practical case: let's say we are an English teacher and we want to attract students for online classes. One option would be to share the link to our website in Facebook groups without knowing the audience (a cold selling method, as the message reaches people without a demonstrated interest). Although someone might contact us, most recipients are not actively seeking this service.
In contrast, with a well-structured funnel, we can capture their attention progressively, build trust, and guide them toward conversion.
Stages of a TFB sales funnel
Let's set aside the clichés and technical jargon. Our goal is to explain in a simple and clear manner the work we do and what makes our clients choose us every day.
To that end, we will define the essential stages for the growth of a company, showing how we approach each of them to achieve real and sustainable results.
Strategic analysis
Before designing or creating any strategy, it is essential to deeply understand the needs of the company. This involves defining what the main objective is: Increase visibility? Increase sales? Generate more traffic? Every company has distinct challenges and goals, so the first step is to analyze its current situation and identify the key opportunities for its growth.
Market analysis
Before launching any strategy, we must validate that what we are going to offer has real demand. To do this, we analyze the market and focus on:
✅ Identifying the most effective channels to reach our target audience.
✅ Understanding how potential clients search for us and what terms they use.
✅ Detecting what strategies work best in our sector and what opportunities we can take advantage of. This analysis allows us to optimize efforts and ensure that each action has a real impact on business growth.
Designing the funnel
Once we have all the key information, it's time to design the funnel that will allow us to attract potential clients effectively.
This is where we define the stages the user will navigate through within the process. An example of a funnel could be:
✅ Advertising on social media → We drive traffic to an attractive offer.
✅ Landing page with a free session → We capture their interest and obtain their data.
✅ Free session → We present our product or service and generate trust.
✅ New client → We convert that interested potential into a real client.
Each funnel can be adapted according to the type of business and the final objective, but the concept always remains: attract, generate interest, connect, and convert.
Iteration and optimization of the Funnel
Once the funnel is up and running and we have launched, for example, the advertising campaigns, the work does not end there. It is essential to perform continuous monitoring and track each point of the process to detect what works well and what needs improvement.
✅ We analyze user behavior within the funnel.
✅ We identify at which stage they tend to abandon it (do they not complete the form? do they not attend the free session?).
✅ We adjust and optimize each phase to improve conversion.
The key to success is not just creating a funnel, but measuring, testing, and continuously iterating until we achieve the best results.

Who are the sales funnels for?
Sales funnels are designed to sell High Ticket products, that is, those that require a convincing process before the purchase.
The best example of this is the difference between seeing an advertisement for a $2 book and deciding whether to buy it or not; in this case, a funnel is not necessary. However, when we talk about a $3,000 service, it is not a decision made impulsively. It requires a process in which the sales funnel helps the potential client to connect with us, build trust, and move toward the purchase.
TFB sales funnels, the differential that companies need
The traditional funnel (the one that was used before) is not obsolete, but it is insufficient today. In our business agency, we not only implement a sales funnel, but indeed, our work methodology is a funnel.
How do we explain it?
The following image clearly illustrates what we do with each client. We do not sell services, we sell growth. We take care of everything from client acquisition to closing sales, optimizing each stage of the process. In addition, we improve and train sales teams and continue with constant iterations to detect new opportunities.
Do we also work on the financial aspect?
Of course. What good is it to attract and sell if the business does not generate the necessary profits to grow? Our methodology focuses on profitability, measuring what actions work, which do not, and what improvements we can apply in each process so that your company achieves sustainable growth and true expansion.
The key to success
✅ Automation to optimize processes.
✅ Constant iteration to improve results.
✅ Permanently seeking new opportunities.
What works today is not enough. There is always room for improvement, and that is where we make a difference.

Example of a sales funnel
Although we may not notice it, we are constantly immersed in sales funnels, often without even realizing it. Let's look at a very common example that most have experienced.
The case of a low-cost airline
When searching for a flight, it is likely that we are attracted by extremely low prices (hook). As travelers in search of economical options, we find an attractive offer and decide to buy. However, before finalizing the purchase, additional options begin to appear to increase the sale ticket: seat selection, extra luggage, priority boarding, and more. The more options the airline has, the longer its funnel will be. Finally, when we pay, we think the purchase is over, but in reality, the process continues.
Is this the end of the funnel?
Absolutely not. As the airline already has our email, it is common for us to receive new offers in the following days, often with discounts on services we did not purchase initially. A clear example is car rental, which they often offer us after the flight purchase to maximize their revenue.
Example of sales funnels before digital marketing, did they always exist?
Long before digital marketing revolutionized the way companies sell their products and services, businesses were already applying sales funnel strategies without us realizing it. A clear example of this is the experience at the cinema, where clients have undergone a structured sales process for decades, without the need for advertisements on social media or automated funnels.
Let's think about the typical experience of a viewer: first, they buy their ticket to see a movie (the main product). However, the cinema business does not rely solely on ticket sales, but on strategies to increase the value of each customer. This is where "upselling" and "cross-selling" come in, fundamental tactics in any sales funnel, even in the pre-digital era.
The stages of the funnel in a traditional cinema
1. Initial purchase – The viewer pays for their ticket, securing access to the function.
2. Sale of additional products – Once inside the cinema, they face an irresistible offer: popcorn, drinks, and candy combos. This is the point where the sale ticket increases significantly, as the profit margin on these products is high.
3. Passive sale and loyalty – Just before the movie starts, trailers for upcoming releases are shown. Although the viewer may not intend to return to the cinema soon, the display of previews sparks interest and motivates them to return in the future.
This sales method has worked for decades without the need for digital campaigns or personalized ads. However, the concept behind these steps is the same as we apply today in digital funnels: capturing attention, increasing purchase value, and fostering repeat visits.
The cinema is just one example of how sales funnels have always existed, adapting over time to new tools and technologies. What once happened in person is now replicated with digital strategies, automation, and remarketing.
The business funnel in the digital era
The sales funnel applied to the previous cinema case
Although the sales funnel has existed since before digital marketing, the arrival of technological tools has allowed us to optimize and expand these strategies, making them more effective and personalized. Let's see how the purchasing process in a cinema has evolved with the incorporation of digital marketing and what the key differences are with the traditional method.
1. The purchase, from anonymous to identified client
Previously, a viewer would arrive at the ticket counter, buy their ticket with cash, and leave no trace of their visit. Today, the process has changed drastically thanks to digital marketing.
✅ Database: If we buy online or through an app, we enter our email or phone number, allowing the cinema to include us in their database.
✅ Personalized Promotions: Once registered, we start receiving emails or notifications with offers, exclusive promotions, and discounts on future shows.
✅ Intelligent Segmentation: Depending on the movies we have purchased, the cinema can recommend similar titles or alert us when new shows match our tastes.
2. Upselling and Cross-Selling improved with digital strategies
In the traditional model, upselling occurred at the snack counter when the client was already inside the cinema. Now, with digital marketing, this process starts much earlier.
✅ Advance sale of combos: When buying the ticket online, we are offered the option to add discounted popcorn and drinks, increasing the average ticket before we arrive at the cinema.
✅ Segmented advertising: If we browse the cinema's website without purchasing, we may receive ads on social media reminding us of an active promotion for snacks or VIP tickets.
✅