23 years later, I sold my family business | My experience

After more than two decades in a family business, I decided to sell it, and in this episode, I share everything I learned along the way. How to survive two global crises (2008 and pandemic), reinvent a business model that seemed exhausted, scale from a neighborhood to an entire country, and sustain growth despite competition. We talk about the importance of understanding the customer and their fears, when to take risks in advertising or SEO, why being the most expensive can be the best decision, and how data and finances dictate the direction of any company. A true story of overcoming, reinvention, and strategy that shows that businesses are not built overnight, but with vision, processes, and consistency. It is not a manual of advice: they are real experiences that I now apply at The Funnel Box with startups and businesses that want to grow solidly and strategically.