Sep 19, 2025
In the world of digital marketing, Meta Ads and Google Ads have become essential pillars for companies seeking to increase their visibility, attract customers, and generate conversions. However, we know that when starting an advertising campaign, many questions arise: how long does it take to see results?, how to make them more relevant?, what strategies are the most effective?
At our agency, we specialize in transforming these concerns into concrete actions. We have guided companies from various industries toward successful campaigns, aligning with their goals and maximizing their return on investment. Today, we answer the most frequently asked questions so you can discover how to make the most of your advertising campaigns.

How long should I wait to see results from my campaigns?
One of the most common questions we receive is how long it will take to see significant results. The answer depends on several factors:
Your industry: Sectors with high competition may require more time to stand out.
The quality of your campaign: This includes everything from targeting to creatives.
The target audience: If you know your audience well, results tend to come faster.
Our team evaluates results weekly to adjust and optimize campaigns. Still, we recommend waiting at least a month to conduct a more concrete analysis and detect clear trends. During this time, we work continuously to improve performance, ensuring that every penny of your investment is well utilized.
How can I make my ads relevant to my audience?
Relevance is the key to success in any advertising campaign. An ad that connects with its audience generates interactions, clicks, and ultimately, conversions.
Understand your audience
Everything starts with precise targeting. That’s why we use the advanced tools of Meta Ads and Google Ads to define audiences based on interests, behaviors, and demographics. But we don’t stop there: we also analyze the needs and problems of your ideal customers to tailor messages and creatives.
Personalize your ads
A generic ad will never have the impact of a personalized one. We design ads that speak directly to the user, addressing their interests and showing how your product or service can improve their life. A practical example: for a technology company, we created dynamic creatives that showcased specific solutions for each segment of their audience, achieving a 25% increase in interactions.
CPM vs CPC: which is better for my campaign?
Choosing between Cost per Thousand Impressions (CPM) and Cost per Click (CPC) may seem complicated, but it all depends on your objectives.
CPM: Ideal if you’re looking to increase your brand visibility. You pay for every 1,000 impressions, which is useful for recognition or branding campaigns.
CPC: Perfect if your goal is to generate traffic or specific conversions. You only pay when someone clicks on your ad.
This way, we analyze your goals and audience behavior to choose the most suitable strategy. Additionally, we constantly monitor to ensure you get the best return on investment.
How can I visually stand out with my ads?
A good design can make the difference between an unnoticed ad and one that generates clicks.
Keys to effective creatives
High-quality images and videos: Striking visual content captures attention in seconds.
Consistency with your brand: Ensure that your ads reflect your visual identity.
Clear calls to action: Phrases like “Discover more” or “Start now” guide the user toward the next step.
Our team designs attractive ads that align with your brand values. We experiment with different formats and visual elements to optimize the impact of your campaigns.
Why are keywords so important in Google Ads?
Keywords are the engine that drives your campaigns in Google Ads. They determine when and where your ads will appear, making them a crucial factor for success.
How we choose the best keywords
At our agency, we conduct thorough research to identify the most relevant keywords for your business. We also constantly monitor their performance and adjust the strategy to maximize their effectiveness.
For example, for a client in the education sector, we selected specific keywords related to their programs, which increased traffic to their site by 30% in the first month.
How to increase engagement in Meta Ads?
Meta Ads offers amazing tools to encourage engagement, but it all depends on how you use them.
Designing ads that invite participation
An effective ad should include:
Attention-grabbing creativity: Images or videos that capture attention right away.
Clear CTAs: Specific invitations like “Share your opinion” or “Download our guide.”
Relevant content: Posts that offer value, whether educational, inspiring, or entertaining.
We have implemented these strategies for several campaigns, achieving engagement rates up to 40% higher than average.
How important is remarketing on both platforms?
Remarketing is a powerful strategy to reconnect with users who have already shown interest in your brand.
How we use remarketing at The Funnel Box
We set up customized remarketing lists that adapt to user behavior. For example, if someone visited your pricing page but did not make a purchase, we design specific ads to remind them of the benefits of your product.
This technique has proven to be highly effective in improving conversions and reducing acquisition costs.
How we achieve the best strategies
As experts in digital strategies, we combine experience, data analysis, and creativity to maximize the impact of your campaigns on Meta Ads and Google Ads.
Data-driven approach
We use advanced tools to understand your audience's behavior and detect opportunities. With this information, we design personalized strategies that truly connect with your ideal customers.
Automated flows and constant optimization
From day one, we create campaigns designed to evolve. We continuously monitor results, adjusting creatives, targeting, and budgets to ensure that every campaign is profitable and effective.
Proven results
We have helped companies from various sectors surpass their advertising goals. For example, a campaign for an ecommerce increased sales by 50% in just three months thanks to our personalized strategies.
Meta Ads or Google Ads? How to choose the best platform for your objectives
One of the most important decisions when designing your advertising strategy is deciding which platform to invest in. Both Meta Ads and Google Ads offer great advantages, but their effectiveness depends on your goals, audience, and type of business.
What does Meta Ads offer?
Meta Ads is ideal for connecting with audiences on Facebook, Instagram, and other Meta platforms. Its tools allow you to reach users with specific interests and take advantage of the visual and interactive nature of these social networks.
Key benefits:
Excellent for increasing brand awareness thanks to its detailed targeting options.
Ideal for businesses that rely on attractive images, such as ecommerce, fashion, or tourism.
Interactive formats like videos and carousels generate a higher level of engagement.

What does Google Ads offer?
Google Ads, on the other hand, is perfect for reaching users who are actively searching for products or services like yours. Through the search network and display network, you can capture leads with high purchase intent.
Key benefits:
Ideal for capturing quality traffic with search campaigns.
Perfect for B2B businesses or local services looking for ready-to-act customers.
Offers a global reach with the display network and YouTube ads.
How to decide based on your objectives
At The Funnel Box, we carefully evaluate your goals to recommend the best platform (or combination of both). Some examples:
Brand recognition: If you’re looking to promote a new product, Meta Ads is excellent for reaching broad and interested audiences.
Generate traffic or qualified leads: Google Ads allows you to capture people who are already looking for what you offer.
Comprehensive strategy: Combining Meta Ads for recognition with Google Ads for conversion is a winning formula.
Our approach
You don’t have to choose one or the other. At The Funnel Box, we design comprehensive strategies that leverage the best of both platforms, ensuring your message reaches the right audience at the right time. This approach has allowed our clients to achieve exceptional results by combining the strengths of Meta Ads and Google Ads.
Invest in professionals
Investing in Meta Ads and Google Ads is one of the smartest decisions you can make to grow your business. But to achieve real results, you need a solid strategy and a team that understands how to maximize every dollar invested.
At our agency, we don’t just design campaigns; we create solutions tailored to your objectives. If you’re ready to transform your ads into growth tools, contact us today. Together, we will take your campaigns to the next level!