Google Ads is one of the most powerful tools to reach specific audiences and maximize return on investment (ROI). With a variety of formats and objectives, each type of campaign is designed to meet specific needs. Below, we explore the main types of campaigns in Google Ads.

Search Campaigns in Google Ads

Search campaigns are ideal for capturing users who are already actively searching for your products or services.

Standard Search Campaigns

These campaigns focus on showing text ads in Google search results. They are perfect for businesses that want to appear at the top when users search for relevant terms for their business.

Dynamic Search Campaigns

These campaigns use the content of your website to automatically generate relevant ads and target the right searches. They are especially useful for sites with multiple products or services.

If you need help managing these campaigns, visit our Google Ads Agency page to learn how we can optimize your strategy.

Display Campaigns in Google Ads

Display campaigns are effective for reaching broader audiences on millions of websites and apps.

Standard Display Campaigns

They allow you to create graphic ads that appear on the Google Display Network. They are ideal for increasing the visibility of your brand.

Smart Display Campaigns

They automate targeting, bidding, and ad formats to maximize results with the least effort possible.

Explore more on how to integrate these strategies with our advanced techniques in Meta Ads.

Shopping Campaigns in Google Ads

These campaigns are ideal for e-commerce that want to showcase their products directly in search results.

Standard Shopping Campaigns

They highlight your products with images, prices, and direct links to your website. They are an excellent way to boost online sales.

Video Campaigns in Google Ads

Video campaigns allow you to capture users' attention through audiovisual content.

TrueView Campaigns

Perfect for generating interaction, as users only pay when someone watches the ad in full or interacts with it.

Bumper Ads Campaigns

These are 6-second short ads shown before videos on YouTube. Ideal for reinforcing brand recognition.

Outstream Video Campaigns

They appear on websites and apps outside of YouTube, significantly expanding your reach.

App Campaigns in Google Ads

Designed specifically to promote mobile applications, these campaigns automate the targeting and optimization process.

App Installation Campaigns

They focus on generating downloads of your app from Google Play or the App Store.

App Interaction Campaigns

They are designed to encourage existing users to interact more with your application.

If you want to take your campaigns to the next level, feel free to contact us or request a free consultation to discover how to optimize your strategy in Google Ads. At The Funnel Box, we are ready to help you achieve your advertising goals.